Portfolio Management Services (PMS): Personalized Alpha
PMS is a premium investment vehicle designed for High-Net-Worth Individuals (HNIs) who seek direct ownership of securities rather than pooling their money in a mutual fund.
- Direct Ownership: Every stock in your portfolio is held in your own Demat account, offering 100% transparency.
- Customized Mandates: Unlike mutual funds, a PMS can be tailored to your specific risk profile, focusing on concentrated "alpha-seeking" strategies.
- Professional Management:
- Discretionary: The manager makes all buy/sell decisions.
- Non-Discretionary/Advisory: You retain control over the final execution.
- The Entry Barrier: Per SEBI regulations, the minimum investment is ₹50 lakhs.
- Tax Efficiency: Gains are taxed directly in the hands of the investor (LTCG at 12.5%, STCG at 20%), mirroring direct equity investing.
